Demo Requested Value: Pipeline Value from Demos

Demo Requested Value totals the monetary value attributed to demo requests.

Formula

Demo Requested Value = SUM ( value ) FROM demo_requested events

Formula Components

Metric	Definition
value	The monetary value attributed to each demo request
demo_requested events	Events fired when users request demos

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

You had 94 demo requests in January with an average attributed value of $500.

Metric	Value	Notes
Demo Requested	94	Demo submissions
Avg Demo Value	$500	Expected value per demo
Demo Requested Value	$47,000	Total pipeline value

How It Works

This metric sums the value attribute from all demo_requested events. The value typically represents expected deal value based on historical demo-to-close rates.

When to Use

Scenario	Action
Pipeline forecasting	Project revenue from demo volume
ROAS calculation	Calculate return on lead generation
Channel comparison	Compare pipeline value by source
Sales planning	Forecast close potential

Metric	Relationship
Demo Requested	Count of demo requests
Demo Requested Cost	Cost per demo
Trial Started Value	PLG value comparison

See all Conversions metrics →