Sign Up Value: Total Revenue from Sign Up Events

Total monetary value of sign up events tracked by the Upstack pixel.

Metric	Definition
SUM	Aggregation function that totals all sign up event values
Sign Up Event Values	Monetary value assigned to each sign up event when tracked

Metric

Definition

SUM

Aggregation function that totals all sign up event values

Sign Up Event Values

Monetary value assigned to each sign up event when tracked

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Metadata

Type

Currency

Data Source

Upstack Pixel

Aggregation

Sum

Channel	Sign Up Value	Sign Ups	Avg Value
Meta Ads	$5,000	500	$10.00
Google Ads	$2,500	250	$10.00
TikTok Ads	$1,000	100	$10.00

Channel

Sign Ups

Avg Value

Meta Ads

$5,000

500

$10.00

Google Ads

$2,500

250

$10.00

TikTok Ads

$1,000

100

$10.00

How It Works

Sign Up Value sums the monetary value assigned to each sign up event tracked by the Upstack pixel. When a visitor creates an account or registers on your site, the event can include a custom value representing expected lifetime value or lead score. This metric helps quantify the total pipeline value generated by your user acquisition campaigns.

When to Use

Scenario	Action
User acquisition valuation	Measure total revenue potential from sign up campaigns
Channel comparison	Compare sign up value contribution across advertising platforms
Lead quality analysis	Higher sign up values may indicate more qualified prospects
ROI calculation	Pair with cost per sign up to calculate acquisition ROI

Metric	Relationship
Sign Up	Count of sign up events that contribute to this value
Cost per Sign Up	Spend efficiency for generating sign ups

METRICS

Sign Up Value: Total Revenue from Sign Up Events

Formula

Formula Components

Example

How It Works

When to Use

​Formula

​Formula Components

​Example

​How It Works

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​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics