P70 AOV Purchases: Track High-Value Orders

P70 AOV Purchases counts orders with a value above the 70th percentile of your store’s average order value distribution.

Formula

P70 AOV Purchases = COUNT ( Orders ) WHERE order_value > P70_threshold

Formula Components

Metric	Definition
Orders	Total purchase events tracked by the Upstack pixel
P70_threshold	The 70th percentile of your historical order value distribution

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your Shopify store has a P70 AOV threshold of $125. In January, you received 847 orders above this threshold.

Metric	Value	Notes
Total Orders	2,820	All tracked purchases
P70 AOV Purchases	847	Orders > $125
P70 Percentage	30%	High-value order share

How It Works

The Upstack pixel calculates the 70th percentile of your historical order values to establish the P70 threshold. Any order above this threshold is counted as a P70 AOV Purchase. This metric helps identify campaigns driving premium customers.

When to Use

Scenario	Action
Campaign optimization	Identify channels driving high-value orders
Audience targeting	Build lookalike audiences from P70 purchasers
Premium product performance	Track adoption of higher-priced items
Seasonal analysis	Compare high-value order trends over time

Metric	Relationship
High AOV Purchases	Above-average order value purchases
P80 AOV Purchases	Even higher value threshold (80th percentile)
Purchases	Total purchase events

See all Conversions metrics →