P70 AOV Purchase Value: Revenue from High-Value Orders

P70 AOV Purchase Value totals the revenue from orders above the 70th percentile of your AOV distribution.

Formula

P70 AOV Purchase Value = SUM ( order_value ) WHERE order_value > P70_threshold

Formula Components

Metric	Definition
order_value	The monetary value of each tracked purchase
P70_threshold	The 70th percentile of your historical order value distribution

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

Your store had 423 P70 AOV purchases in January with an average value of $185.

Metric	Value	Notes
P70 AOV Purchases	423	High-value orders
Avg P70 Order Value	$185	Average above-threshold order
P70 AOV Purchase Value	$78,255	Total high-value revenue

How It Works

This metric sums the revenue from all orders that exceed the 70th percentile AOV threshold. It quantifies the total contribution of premium orders to your revenue, helping identify the business impact of high-value customer segments.

When to Use

Scenario	Action
Revenue attribution	Understand how much revenue comes from premium orders
ROAS calculation	Calculate return on ad spend for high-value campaigns
Segment analysis	Compare P70 value contribution across channels
Growth tracking	Monitor premium revenue trends over time

Metric	Relationship
P70 AOV Purchases	Count of high-value orders
P70 AOV Purchase Cost	Cost to acquire these orders
Purchase Value	Total revenue from all purchases

See all Conversions metrics →