Schedule Value: Revenue from Appointment Bookings

The total monetary value of all tracked schedule events (appointments and bookings).

Formula

Schedule Value = SUM ( Schedule Event Values )

Formula Components

Metric	Definition
SUM	Aggregation function that totals all schedule event values
Schedule Event Values	Monetary value assigned to each schedule event

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

Your campaigns generated $18,750 from scheduled appointments this month:

Source	Value	Share
Meta Ads	$11,250	60%
Google Ads	$4,690	25%
Organic	$2,810	15%

How It Works

Schedule Value sums the monetary value from each tracked schedule event. When a visitor books an appointment or schedules a consultation, the pixel captures the event value and attributes it to the originating marketing touchpoint based on your attribution model.

When to Use

Scenario	Action
Measuring lead gen revenue	Track total pipeline value from booked appointments
Comparing acquisition channels	Identify which sources drive highest-value bookings
Calculating cost per appointment	Divide Ad Spend by Schedule Value for efficiency
Optimizing booking funnels	Track value changes after landing page improvements

Metric	Relationship
Conversions	Total conversion events (schedule is one type)
Conversion Value	Total value across all conversion types
Average Conversion Value	Average value per conversion event

See all Attributed Conversions metrics →