Upsell Purchase Value: Track Post-Purchase Revenue

Upsell Purchase Value is the total monetary value of all upsell purchase events tracked by the Upstack pixel.

Formula

Upsell Purchase Value = SUM ( Upsell Purchase Values )

Formula Components

Metric	Definition
SUM	Aggregation function that totals all upsell purchase values
Upsell Purchase Values	Monetary value of each post-purchase upsell accepted by customers

Metadata
Type	Currency
Data Source	Upstack Pixel, Shopify
Aggregation	Sum

Week	Upsell Value	Upsell Purchases	Avg Value
Week 1	$2,100	105	$20.00
Week 2	$2,350	118	$19.92
Week 3	$1,850	92	$20.11
Week 4	$2,150	108	$19.91

Week

Upsell Value

Upsell Purchases

Avg Value

Week 1

$2,100

105

$20.00

Week 2

$2,350

118

$19.92

Week 3

$1,850

$20.11

Week 4

$2,150

108

$19.91

How It Works

The Upstack pixel tracks every upsell purchase event on your Shopify store, capturing the monetary value when a customer accepts a post-purchase or in-cart upsell offer. Upsell Purchase Value sums all these accepted upsell amounts, helping you measure the incremental revenue generated beyond the initial purchase.

When to Use

Scenario	Action
Measuring upsell ROI	Compare upsell revenue against the cost of your upsell app or offers
Optimizing post-purchase offers	Track which upsell products generate the most revenue
Evaluating average order value lift	See how upsells contribute to overall order value on your Shopify store
Analyzing customer behavior	Understand which customer segments accept upsells most frequently

Metric	Relationship
Upsell Purchases	Count of upsell events (this metric sums their values)
Cost per Upsell Purchase	Ad spend required to generate each upsell conversion
Conversion Value	Total revenue from all attributed conversions

Metric

Relationship

Upsell Purchases

Count of upsell events (this metric sums their values)

Cost per Upsell Purchase

Ad spend required to generate each upsell conversion

Conversion Value

Total revenue from all attributed conversions

METRICS

Upsell Purchase Value: Track Post-Purchase Revenue

Formula

Formula Components

Example

How It Works

When to Use

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics