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Returning Customer Purchases counts the total number of purchase events from customers who have previously purchased from your Shopify store.

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Formula

Returning Customer Purchases = COUNT ( rc_purchase events )

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Formula Components

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Example

Your Shopify store recorded 2,847 returning customer purchases in March:

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How It Works

For every purchase event it processes, Upstack looks for a customer record under the buyer’s Upstack identity and each email on the event. If one exists, it generates rc_purchase, which this measure counts. Otherwise it generates nc_purchase, counted in New Customer Purchases. The customer records are Upstack’s own, built from the orders and purchase events it has received. This isn’t the same check as the customer type used by order measures such as New Customers, so the numbers can differ.

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When to Use

See all Conversions metrics →