High AOV Purchase Value: Track Premium Order Revenue

High AOV Purchase Value is the total monetary value of all purchase events that exceed your Shopify store’s average order value threshold, tracked by the Upstack pixel.

Formula

High AOV Purchase Value = SUM ( Purchase Value ) WHERE purchase_type = high_aov_purchase

Formula Components

Metric	Definition
Purchase Value	Monetary value of individual purchase events tracked by the pixel
purchase_type = high_aov_purchase	Filters to purchases exceeding your store’s AOV threshold

Metadata
Type	Currency
Data Source	Upstack Pixel, Shopify
Aggregation	Sum

Week	High AOV Value	High AOV Purchases	Avg Value
Week 1	$11,360	80	$142.00
Week 2	$10,366	73	$142.00
Week 3	$11,786	83	$142.00
Week 4	$10,912	76	$143.58

Week

High AOV Value

High AOV Purchases

Avg Value

Week 1

$11,360

$142.00

Week 2

$10,366

$142.00

Week 3

$11,786

$142.00

Week 4

$10,912

$143.58

How It Works

The Upstack pixel tracks every purchase event on your Shopify store and classifies it based on order value relative to your store’s AOV baseline. High AOV Purchase Value sums the monetary value of all purchases that exceed this threshold, helping you quantify revenue from premium buyers and measure the impact of strategies designed to drive higher-value conversions.

When to Use

Scenario	Action
Measuring premium customer revenue	Track total revenue from above-average orders to assess high-value customer impact
Evaluating product bundling ROI	Measure whether bundles increase total high AOV revenue, not just count
Assessing campaign profitability	Compare high AOV purchase value against ad spend for true ROI on premium conversions
Forecasting revenue segments	Project revenue from different customer value tiers for planning

Metric	Relationship
High AOV Purchases	Count of above-threshold purchases that contribute to this value
Cost per High AOV Purchase	Acquisition cost to evaluate against this revenue
Average Conversion Value	The threshold that defines high AOV classification

Metric

Relationship

High AOV Purchases

Count of above-threshold purchases that contribute to this value

Cost per High AOV Purchase

Acquisition cost to evaluate against this revenue

Average Conversion Value

The threshold that defines high AOV classification

METRICS

High AOV Purchase Value: Track Premium Order Revenue

Formula

Formula Components

Example

How It Works

When to Use

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics