Revenue: Total Purchase Value from Your Shopify Store

Revenue measures the total monetary value from completed purchases tracked by the Upstack Pixel on your Shopify store.

Formula

Revenue = SUM ( Purchase Value ) WHERE event = purchase

Formula Components

Metric	Definition
Purchase Value	The total order value from each completed purchase event
event = purchase	Filters to only purchase events tracked by the Upstack Pixel

Metadata
Type	Currency
Data Source	Upstack Pixel, Shopify
Aggregation	Sum

Example

Your Shopify store had $127,450 in tracked revenue from 1,847 purchases in January.

Week	Revenue	Purchases	Avg. Order Value
Jan 1–7	$28,340	412	$68.79
Jan 8–14	$31,220	453	$68.92
Jan 15–21	$34,890	498	$70.06
Jan 22–31	$33,000	484	$68.18

How It Works

Revenue is calculated by summing the total value of all purchase events tracked by the Upstack Pixel. Each time a customer completes a checkout on your Shopify store, the purchase event fires with the order total. This metric represents the complete picture of revenue attributed through Upstack tracking.

When to Use

Scenario	Action
Measuring overall performance	Compare revenue across date ranges to identify growth trends
Evaluating channel effectiveness	Break down revenue by attribution source to see which channels drive the most value
Calculating efficiency metrics	Use as the numerator for ROAS, revenue per visitor, and conversion value metrics
Setting campaign goals	Establish revenue targets and track progress against benchmarks

Metric	Relationship
Purchases	The count of transactions that generate this revenue
Revenue per Visitor	Divides this revenue by unique visitors
Revenue per Session	Divides this revenue by total sessions

See all Conversions metrics →

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics