Revenue measures the total monetary value from completed purchases tracked by the Upstack Pixel on your Shopify store.
Revenue = SUM ( Purchase Value ) WHERE event = purchase
| Metric | Definition |
|---|
| Purchase Value | The total order value from each completed purchase event |
| event = purchase | Filters to only purchase events tracked by the Upstack Pixel |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Upstack Pixel, Shopify |
| Aggregation | Sum |
Example
Your Shopify store had $127,450 in tracked revenue from 1,847 purchases in January.
| Week | Revenue | Purchases | Avg. Order Value |
|---|
| Jan 1–7 | $28,340 | 412 | $68.79 |
| Jan 8–14 | $31,220 | 453 | $68.92 |
| Jan 15–21 | $34,890 | 498 | $70.06 |
| Jan 22–31 | $33,000 | 484 | $68.18 |
How It Works
Revenue is calculated by summing the total value of all purchase events tracked by the Upstack Pixel. Each time a customer completes a checkout on your Shopify store, the purchase event fires with the order total. This metric represents the complete picture of revenue attributed through Upstack tracking.
When to Use
| Scenario | Action |
|---|
| Measuring overall performance | Compare revenue across date ranges to identify growth trends |
| Evaluating channel effectiveness | Break down revenue by attribution source to see which channels drive the most value |
| Calculating efficiency metrics | Use as the numerator for ROAS, revenue per visitor, and conversion value metrics |
| Setting campaign goals | Establish revenue targets and track progress against benchmarks |
| Metric | Relationship |
|---|
| Purchases | The count of transactions that generate this revenue |
| Revenue per Visitor | Divides this revenue by unique visitors |
| Revenue per Session | Divides this revenue by total sessions |
