Trial Converted: Track Free Trial Conversions

Trial Converted counts the number of free trials that successfully convert to paid subscriptions.

Formula

Trial Converted = COUNT ( trial_converted events )

Formula Components

Metric	Definition
trial_converted events	Events fired when a trial user converts to paid

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your SaaS application tracked 267 trial_converted events in January from 892 trial starts.

Metric	Value	Notes
Trial Started	892	Trial initiations
Trial Converted	267	Converted to paid
Trial Conversion Rate	29.9%	Trial-to-paid rate

How It Works

The Upstack pixel tracks trial_converted events when trial users complete their first payment or transition to a paid subscription. This is the critical conversion point in the SaaS funnel.

When to Use

Scenario	Action
Trial funnel optimization	Measure trial-to-paid conversion rate
Channel quality assessment	Compare conversion rates by acquisition source
Onboarding analysis	Identify factors impacting trial conversion
Revenue forecasting	Project paid conversions from trial volume

Metric	Relationship
Trial Converted Cost	Cost per converted trial
Trial Converted Value	Revenue from conversions
Trial Started	Beginning of the trial funnel

See all Conversions metrics →