P80 AOV Purchase Value totals the revenue from orders above the 80th percentile of your AOV distribution.
P80 AOV Purchase Value = SUM ( order_value ) WHERE order_value > P80_threshold
Example
Your store had 282 P80 AOV purchases in January with an average value of $225.
How It Works
This metric sums the revenue from all orders that exceed the 80th percentile AOV threshold. It quantifies the total contribution of your top 20% of orders to your revenue, highlighting the business impact of premium customer segments.
When to Use
See all Conversions metrics →
