Cost per Demo Requested: Track Demo Acquisition Cost

Cost per Demo Requested measures the average advertising spend required to generate one product demo request.

Formula

Cost per Demo Requested = Channel Spend ÷ Demo Requested Events

Formula Components

Metric	Definition
Channel Spend	Total advertising spend across channels
Demo Requested	Total demo request events

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Ratio

Example

Your B2B SaaS spent $25,000 on ads and generated 200 demo requests this month.

Channel	Spend	Demo Requests	Cost per Demo
Google Ads	$12,000	80	$150.00
LinkedIn	$10,000	90	$111.11
Facebook	$3,000	30	$100.00
Total	$25,000	200	$125.00

How It Works

This metric divides your total channel spend by the number of demo requests. Demo requests are high-intent actions that typically convert at higher rates than other lead types. This metric helps you understand the true cost of acquiring sales-ready leads.

When to Use

Scenario	Action
CAC calculation	Measure cost per sales-ready lead
Channel optimization	Identify most efficient demo sources
Budget allocation	Optimize spend for demo generation
Unit economics	Calculate blended acquisition costs

Metric	Relationship
Demo Requested	Count of demo requests
Demo Requested Value	Value of demo requests
Cost per Book Call	Similar sales action cost

See all Conversions metrics →