Subscription Churned Value: MRR Lost to Churn

Subscription Churned Value totals the MRR lost from churned subscriptions.

Formula

Subscription Churned Value = SUM ( value ) FROM subscription_churned events

Formula Components

Metric	Definition
value	The MRR of each churned subscription
subscription_churned events	Events fired when subscriptions churn

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

You had 89 churned subscriptions in January with an average MRR of $65.

Metric	Value	Notes
Subscription Churned	89	Lost subscriptions
Avg Churned MRR	$65	Average lost value
Subscription Churned Value	$5,785	Total MRR lost

How It Works

This metric sums the value attribute from all subscription_churned events. The value represents the monthly recurring revenue that was lost, helping you understand the revenue impact of churn.

When to Use

Scenario	Action
Revenue attrition	Track MRR lost to churn
Net MRR calculation	Factor lost MRR into net revenue growth
High-value churn analysis	Identify valuable subscribers at risk
Retention ROI	Justify retention program investment

Metric	Relationship
Subscription Churned	Count of churned subs
Subscription Churned Cost	CAC associated with churn
Subscription Created Value	New MRR for comparison

See all Conversions metrics →