Trial Started: Track Free Trial Initiations

Trial Started measures the total number of times users started a free trial, tracked by the Upstack pixel.

Formula

Trial Started = COUNT ( Events ) WHERE event_type = trial_started

Formula Components

Metric	Definition
Events	All tracked events from the Upstack pixel
event_type = trial_started	Filters to only trial start events

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your SaaS company tracked trial starts by acquisition source this month.

Source	Trial Started	Trial Activated	Converted to Paid
Organic	450	320	95
Paid Ads	380	260	75
Referral	120	100	42
Partner	80	65	28
Total	1,030	745	240

How It Works

This metric counts all trial started events tracked by the Upstack pixel. A trial started event fires when a user begins their free trial period. This is a key PLG (product-led growth) metric that indicates acquisition success and feeds the trial-to-paid conversion funnel.

When to Use

Scenario	Action
PLG acquisition	Track product-led user acquisition
Funnel analysis	Measure trial funnel top
Growth planning	Set trial start targets
Channel attribution	Track trials by acquisition source

Metric	Relationship
Trial Activated	Users who activate during trial
Trial Converted	Trials converted to paid
Cost per Trial Started	Acquisition cost

See all Conversions metrics →