New Customer Purchase Value: First-Time Buyer Revenue

New Customer Purchase Value measures the total monetary value of purchase events from first-time customers, tracked by the Upstack pixel.

Formula

New Customer Purchase Value = SUM ( Purchase Value ) WHERE customer_type = new_customer

Formula Components

Metric	Definition
Purchase Value	Monetary value of individual purchase events tracked by the pixel
customer_type = new_customer	Filters to purchases from customers completing their first order

Metadata
Type	Currency
Data Source	Upstack Pixel, Shopify
Aggregation	Sum

Example

Your Shopify store tracked $62,400 in new customer purchase value last month from 520 first-time purchases.

Period	NC Purchase Value	NC Purchases	Avg Value
Week 1	$14,800	125	$118.40
Week 2	$16,200	138	$117.39
Week 3	$15,100	127	$118.90
Week 4	$16,300	130	$125.38

How It Works

The Upstack pixel tracks purchase events on your Shopify store and identifies whether each buyer is a new or returning customer. New Customer Purchase Value sums the monetary value of all purchase events where the customer is completing their first order.

When to Use

Scenario	Action
Measuring acquisition revenue	Track revenue specifically from first-time customer conversions
Evaluating prospecting campaigns	Compare NC purchase value across channels targeting new audiences
Calculating CAC payback	Combine with acquisition costs to assess payback period
Optimizing new customer AOV	Identify opportunities to increase first-order values

Metric	Relationship
Cost per New Customer Purchase	Ad spend efficiency for acquiring first-time purchases
Returning Customer Purchase Value	Repeat buyer revenue for comparison
New Customers	Order-based count of first-time buyers

See all Conversions metrics →