New Customer Purchase Value: First-Time Buyer Revenue

Formula

New Customer Purchase Value = SUM ( value of nc_purchase events )

Formula Components

Metric	Definition
`nc_purchase` event	Generated for a `purchase` when Upstack has no customer record yet for the buyer’s identity or email
`value`	The order value sent with the event, the same as on the original `purchase`

Metadata
Type	Currency
Data Source	Upstack Pixel, Shopify
Aggregation	Sum

Period	NC Purchase Value	NC Purchases	Avg Value
Week 1	$14,800	125	$118.40
Week 2	$16,200	138	$117.39
Week 3	$15,100	127	$118.90
Week 4	$16,300	130	$125.38

Period

NC Purchase Value

NC Purchases

Avg Value

Week 1

$14,800

125

$118.40

Week 2

$16,200

138

$117.39

Week 3

$15,100

127

$118.90

Week 4

$16,300

130

$125.38

How It Works

For every purchase event it processes, Upstack looks for a customer record under the buyer’s Upstack identity and each email on the event. If there is none, it generates nc_purchase. This measure adds up their value. Otherwise it generates rc_purchase, counted in Returning Customer Purchase Value.

The customer records are Upstack’s own, built from the orders and purchase events it has received. This isn’t the same check as the customer type used by order measures such as New Customers, so the numbers can differ.

When to Use

Scenario	Action
Measuring acquisition revenue	Track revenue specifically from first-time customer conversions
Evaluating prospecting campaigns	Compare NC purchase value across channels targeting new audiences
Calculating CAC payback	Combine with acquisition costs to assess payback period
Optimizing new customer AOV	Identify opportunities to increase first-order values

Metric	Relationship
Cost per New Customer Purchase	Ad spend efficiency for acquiring first-time purchases
Returning Customer Purchase Value	Repeat buyer revenue for comparison
New Customers	Order-based count of first-time buyers

Metric

Relationship

Cost per New Customer Purchase

Ad spend efficiency for acquiring first-time purchases

Returning Customer Purchase Value

Repeat buyer revenue for comparison

New Customers

Order-based count of first-time buyers

METRICS

New Customer Purchase Value

Formula

Formula Components

Example

How It Works

When to Use

​Formula

​Formula Components

​Example

​How It Works

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​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics