Contact: Track Contact Form Submissions

Contact measures the total number of contact form submissions tracked by the Upstack Pixel.

Formula

Contact = COUNT ( Contact Form Submissions )

Formula Components

Metric	Definition
Contact Form Submissions	Each submission of a contact form tracked by the Upstack Pixel fires one Contact event

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your site received 847 contact form submissions in January.

Week	Contact Submissions	Conversion Rate
Week 1	198	2.1%
Week 2	215	2.3%
Week 3	221	2.4%
Week 4	213	2.2%

How It Works

The Upstack Pixel fires a Contact event each time a visitor submits a contact form on your site. This tracks lead generation activity and helps measure the effectiveness of your contact pages and forms.

When to Use

Scenario	Action
Measuring lead generation	Track how many visitors are reaching out through contact forms
Optimizing form placement	Compare contact rates across different pages to find optimal placement
Evaluating campaign performance	See which traffic sources drive the most contact form submissions
Calculating cost per lead	Combine with ad spend to determine your cost per contact submission

Metric	Relationship
Page Views	Top-of-funnel metric showing total site traffic
Sessions	Unique visitor sessions that may lead to contact submissions
Add to Carts	Engagement metric showing purchase intent

See all Conversions metrics →