Formula
Cost per Low AOV Purchase = Channel Spend ÷ Low AOV Purchases
Formula Components
Example
Your Shopify store spent $25,000 on ads this month. You track purchases where order value falls below $85 as low AOV purchases:
Cost per Low AOV Purchase = $25,000 ÷ 788 = $31.73
How It Works
This metric divides your total advertising spend by low AOV purchase events tracked by the Upstack pixel. Low AOV purchases are orders where the cart value falls below a predefined threshold based on your store’s average order value. The metric helps identify how much you’re spending to acquire budget-conscious customers from your Shopify store and whether campaigns are efficiently driving lower-value orders.When to Use
Related Metrics
See all Conversions metrics →