Subscription Initial Purchase Value: Revenue from New Subscribers

Subscription Initial Purchase Value totals revenue from first-time subscription orders.

Formula

Subscription Initial Purchase Value = SUM ( value ) FROM subscription_initial_purchase events

Formula Components

Metric	Definition
value	The monetary value of each first-time subscription order
subscription_initial_purchase events	Events fired for first subscription orders

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

You had 169 new subscribers in January with an average first order of $45.

Metric	Value	Notes
Subscription Initial Purchases	169	New subscribers
Avg First Order Value	$45	Average initial order
Subscription Initial Purchase Value	$7,605	New subscriber revenue

How It Works

This metric sums the value attribute from all first-time subscription orders. It captures revenue specifically from new subscriber acquisition, separate from recurring revenue.

When to Use

Scenario	Action
Acquisition revenue	Track revenue from new subscribers
ROAS calculation	Calculate return on subscriber acquisition
Channel comparison	Compare new subscriber value by source
Growth analysis	Monitor new subscriber revenue trends

Metric	Relationship
Subscription Initial Purchases	Count of new subscribers
Subscription Initial Purchase Cost	Cost per new subscriber
Subscription Recurring Purchase Value	Retention revenue

See all Conversions metrics →