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Trial Activated Value measures the total monetary value associated with all trial activation events tracked by the Upstack pixel.

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Formula

Trial Activated Value = SUM ( Value ) WHERE event_type = trial_activated

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Formula Components

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Example

Your SaaS tracked 250 trial activations this month with varying plan intents.

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How It Works

This metric sums the expected monetary value associated with each trial activation. Value is typically calculated based on historical activated-to-paid conversion rates and expected lifetime value by activation behavior. Activated users have significantly higher expected value than non-activated trials.

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When to Use

See all Conversions metrics →