Signup Completed Value: Revenue from Completed Signups

Signup Completed Value totals the monetary value attributed to completed registrations.

Formula

Signup Completed Value = SUM ( value ) FROM signup_completed events

Formula Components

Metric	Definition
value	The monetary value attributed to each completed signup
signup_completed events	Events fired when users complete registration

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

You had 500 completed signups in January with an average attributed value of $40.

Metric	Value	Notes
Signup Completed	500	Completed registrations
Avg Signup Value	$40	Expected value per signup
Signup Completed Value	$20,000	Total attributed value

How It Works

This metric sums the value attribute from all signup_completed events. The value typically represents expected LTV based on historical conversion rates from signup to paying customer.

When to Use

Scenario	Action
Revenue projection	Estimate revenue from signups
ROAS calculation	Calculate return on signup campaigns
Channel comparison	Compare expected value by source
LTV/CAC analysis	Factor signup value into unit economics

Metric	Relationship
Signup Completed	Count of completed signups
Signup Completed Cost	Cost per signup
Account Created Value	Value from account creation

See all Conversions metrics →