Low AOV Purchase Value: Track Below-Threshold Revenue

Low AOV Purchase Value is the total monetary value of all purchase events that fall below your store’s average order value threshold, tracked by the Upstack pixel.

Formula

Low AOV Purchase Value = SUM ( Purchase Value ) WHERE purchase_type = low_aov_purchase

Formula Components

Metric	Definition
Purchase Value	Monetary value of individual purchase events tracked by the pixel
purchase_type = low_aov_purchase	Filters to purchases below your store’s AOV threshold

Metadata
Type	Currency
Data Source	Upstack Pixel, Shopify
Aggregation	Sum

Week	Low AOV Value	Low AOV Purchases	Avg Value
Week 1	$3,100	62	$50.00
Week 2	$3,250	65	$50.00
Week 3	$2,850	57	$50.00
Week 4	$3,150	63	$50.00

Week

Low AOV Value

Low AOV Purchases

Avg Value

Week 1

$3,100

$50.00

Week 2

$3,250

$50.00

Week 3

$2,850

$50.00

Week 4

$3,150

$50.00

How It Works

The Upstack pixel tracks every purchase event on your Shopify store and classifies it based on order value relative to your store’s AOV baseline. Low AOV Purchase Value sums the monetary value of all purchases that fall below this threshold, helping you identify revenue from smaller orders that may benefit from upsell or bundling strategies.

When to Use

Scenario	Action
Identifying upsell opportunities	Target low AOV customers with product bundles or add-ons to increase order value
Optimizing product mix	Analyze which products drive low AOV purchases and create higher-value alternatives
Evaluating promotional impact	Track whether discounts or promotions disproportionately drive low AOV orders
Segmenting ad performance	Measure whether certain ad campaigns attract lower-spending customers

Metric	Relationship
Conversion Value	Total purchase value from all conversions
Average Conversion Value	Mean purchase value to compare against low AOV threshold
Purchases	Total purchase count across all AOV tiers

Metric

Relationship

Conversion Value

Total purchase value from all conversions

Average Conversion Value

Mean purchase value to compare against low AOV threshold

Purchases

Total purchase count across all AOV tiers

METRICS

Low AOV Purchase Value: Track Below-Threshold Revenue

Formula

Formula Components

Example

How It Works

When to Use

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics