Subscription Upgraded: Track Plan Upgrades

Subscription Upgraded counts the number of subscribers who upgrade to a higher-tier plan.

Formula

Subscription Upgraded = COUNT ( subscription_upgraded events )

Formula Components

Metric	Definition
subscription_upgraded events	Events fired when a subscriber upgrades their plan

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your SaaS application tracked 156 subscription_upgraded events in January.

Metric	Value	Notes
Active Subscriptions	2,340	Total active subs
Subscription Upgraded	156	Upgrades this month
Upgrade Rate	6.7%	Monthly upgrade rate

How It Works

The Upstack pixel tracks subscription_upgraded events when a subscriber moves to a more expensive plan tier. This includes plan upgrades, seat additions, or any expansion of subscription value.

When to Use

Scenario	Action
Expansion tracking	Monitor upsell and upgrade success
Product adoption	Identify features driving upgrades
Campaign attribution	Measure upsell campaign effectiveness
Revenue growth	Track expansion MRR contribution

Metric	Relationship
Subscription Upgraded Cost	Cost per upgrade
Subscription Upgraded Value	Revenue from upgrades
Subscription Downgraded	Opposite direction

See all Conversions metrics →