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Cost per Fulfillment measures the average advertising spend required to generate one fulfilled order in your Shopify store.

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Formula

Cost per Fulfillment = Channel Spend ÷ Order Fulfilled Events

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Formula Components

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Example

Your Shopify store spent $15,000 on advertising in March and fulfilled 750 orders during the same period.

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How It Works

Cost per Fulfillment divides your total advertising spend by the number of orders that were successfully fulfilled. Unlike Cost per Purchase, this metric only counts orders that progressed past payment to actual fulfillment, giving you a more accurate picture of customer acquisition cost for completed transactions.

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When to Use

See all Conversions metrics →