Submit Application: Track Application Submissions

Submit Application counts the total number of application form submissions tracked on your website.

Formula

Submit Applications = COUNT ( Submit Application Events )

Formula Components

Metric	Definition
Submit Application Events	Individual application form submission events tracked by the Upstack Pixel

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your website received 847 application submissions in March across all traffic sources.

Source	Applications	Conversion Rate
Paid Search	312	4.2%
Organic	289	3.8%
Social	156	2.9%
Direct	90	5.1%

How It Works

Submit Application tracks when visitors complete and submit application forms on your website. Each submission fires a submit_application event that the Upstack Pixel captures and attributes to the visitor’s traffic source.

When to Use

Scenario	Action
Measure lead generation performance	Compare application volume across campaigns and channels
Optimize application funnel	Identify drop-off points by comparing to earlier funnel stages
Calculate cost per application	Divide ad spend by application count for acquisition efficiency
Evaluate landing page effectiveness	Compare application rates across different page variants

Metric	Relationship
Submit Application Value	Total value of submitted applications
Submit Application Cost	Cost per application submission
Lead	Broader lead capture metric
Complete Registration	Related account creation metric

See all Conversions metrics →