Subscription Recurring Purchases: Repeat Subscription Orders

Subscription Recurring Purchases counts repeat orders from existing subscription customers.

Formula

Subscription Recurring Purchases = COUNT ( subscription_recurring_purchase events )

Formula Components

Metric	Definition
subscription_recurring_purchase events	Events fired for repeat subscription orders

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your subscription box business tracked 2,137 subscription_recurring_purchase events in January.

Metric	Value	Notes
All Purchases	2,560	Total purchase events
Subscription Recurring	2,137	Repeat orders
Recurring % of Total	83.5%	Retention revenue share

How It Works

The Upstack pixel tracks subscription_recurring_purchase events for orders from existing subscribers. This represents retained subscriber revenue and measures subscription retention health.

When to Use

Scenario	Action
Retention tracking	Monitor recurring order volume
Churn analysis	Compare recurring orders to subscriber base
Revenue forecasting	Project recurring revenue
Cohort retention	Analyze retention by acquisition cohort

Metric	Relationship
Subscription Recurring Purchase Cost	Cost attribution
Subscription Recurring Purchase Value	Recurring revenue
Subscription Initial Purchases	New vs repeat

See all Conversions metrics →