Subscription Downgraded: Track Plan Downgrades

Subscription Downgraded counts the number of subscribers who downgrade to a lower-tier plan.

Formula

Subscription Downgraded = COUNT ( subscription_downgraded events )

Formula Components

Metric	Definition
subscription_downgraded events	Events fired when a subscriber downgrades their plan

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your SaaS application tracked 45 subscription_downgraded events in January.

Metric	Value	Notes
Active Subscriptions	2,340	Total active subs
Subscription Downgraded	45	Downgrades this month
Downgrade Rate	1.9%	Monthly downgrade rate

How It Works

The Upstack pixel tracks subscription_downgraded events when a subscriber moves to a less expensive plan tier. This includes plan downgrades, seat removals, or any contraction of subscription value.

When to Use

Scenario	Action
Contraction tracking	Monitor downgrade rates
Churn prediction	Downgrades often precede cancellation
Pricing analysis	Identify pricing friction
Retention intervention	Target downgrades for win-back

Metric	Relationship
Subscription Downgraded Cost	Cost associated with downgrades
Subscription Downgraded Value	MRR lost to downgrades
Subscription Upgraded	Opposite direction

See all Conversions metrics →