Subscription Initial Purchases: First Subscription Orders

Subscription Initial Purchases counts first-time subscription orders from new subscribers.

Formula

Subscription Initial Purchases = COUNT ( subscription_initial_purchase events )

Formula Components

Metric	Definition
subscription_initial_purchase events	Events fired for first subscription orders

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your subscription box business tracked 423 subscription_initial_purchase events in January.

Metric	Value	Notes
All Purchases	2,560	Total purchase events
Subscription Initial	423	First-time subscribers
Initial % of Total	16.5%	New subscriber share

How It Works

The Upstack pixel tracks subscription_initial_purchase events for first-time subscription orders. This distinguishes new subscriber acquisition from recurring subscriber revenue.

When to Use

Scenario	Action
Subscriber acquisition	Track new subscriber growth
Campaign attribution	Identify channels driving new subscribers
CAC calculation	Calculate true subscriber acquisition cost
Cohort analysis	Analyze new subscriber performance

Metric	Relationship
Subscription Initial Purchase Cost	Cost per new subscriber
Subscription Initial Purchase Value	Revenue from new subscribers
Subscription Recurring Purchases	Repeat orders

See all Conversions metrics →