Trial Activated: Track Trial User Activations

Trial Activated measures the total number of times trial users completed activation steps, tracked by the Upstack pixel.

Formula

Trial Activated = COUNT ( Events ) WHERE event_type = trial_activated

Formula Components

Metric	Definition
Events	All tracked events from the Upstack pixel
event_type = trial_activated	Filters to only trial activation events

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your SaaS tracked trial activation milestones this month.

Activation Milestone	Trial Started	Trial Activated	Activation Rate
Week 1 cohort	250	175	70%
Week 2 cohort	220	160	73%
Week 3 cohort	280	195	70%
Week 4 cohort	300	225	75%
Total	1,050	755	72%

How It Works

This metric counts all trial activated events tracked by the Upstack pixel. A trial activated event fires when a trial user completes key activation milestones (e.g., completing onboarding, using core features). Activated users convert to paid at significantly higher rates.

When to Use

Scenario	Action
Activation optimization	Improve trial-to-activation rate
Conversion prediction	Identify high-propensity converters
Onboarding analysis	Track activation funnel drop-off
Product-market fit	Measure feature adoption in trials

Metric	Relationship
Trial Started	Top of trial funnel
Trial Converted	End of trial funnel
Cost per Trial Activated	Acquisition cost

See all Conversions metrics →