Subscription Recurring Purchase Value: Retention Revenue

Subscription Recurring Purchase Value totals revenue from repeat subscription orders.

Formula

Subscription Recurring Purchase Value = SUM ( value ) FROM subscription_recurring_purchase events

Formula Components

Metric	Definition
value	The monetary value of each repeat subscription order
subscription_recurring_purchase events	Events fired for repeat subscription orders

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

You had 2,137 recurring orders in January with an average value of $42.

Metric	Value	Notes
Subscription Recurring Purchases	2,137	Repeat orders
Avg Recurring Order Value	$42	Average repeat order
Subscription Recurring Purchase Value	$89,754	Retention revenue

How It Works

This metric sums the value attribute from all repeat subscription orders. It captures your recurring subscriber revenue, which is the foundation of subscription business health.

When to Use

Scenario	Action
Retention revenue	Track recurring subscriber revenue
Revenue mix analysis	Compare recurring vs new subscriber revenue
Cohort LTV	Measure lifetime value by acquisition source
Forecasting	Project future recurring revenue

Metric	Relationship
Subscription Recurring Purchases	Count of repeat orders
Subscription Recurring Purchase Cost	Cost attribution
Subscription Initial Purchase Value	New subscriber revenue

See all Conversions metrics →