Trial Converted Value: Revenue from Trial Conversions

Trial Converted Value totals the revenue from free trials that converted to paid subscriptions.

Formula

Trial Converted Value = SUM ( value ) FROM trial_converted events

Formula Components

Metric	Definition
value	The monetary value of each trial conversion (first payment or expected LTV)
trial_converted events	Events fired when trials convert to paid

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

You had 107 trial conversions in January with an average first payment of $99.

Metric	Value	Notes
Trial Converted	107	Paid conversions
Avg Conversion Value	$99	Average first payment
Trial Converted Value	$10,593	Total revenue from conversions

How It Works

This metric sums the value attribute from all trial_converted events. The value typically represents the first payment amount or expected LTV, giving you actual revenue attribution for your trial funnel.

When to Use

Scenario	Action
Revenue attribution	Track revenue generated from trial conversions
ROAS calculation	Calculate return on trial acquisition spend
Channel revenue comparison	Compare revenue contribution by source
Funnel value analysis	Understand monetary impact of trial optimization

Metric	Relationship
Trial Converted	Count of conversions
Trial Converted Cost	Cost to acquire converted customers
Subscription Created Value	Value from new subscriptions

See all Conversions metrics →