Signup Started: Track Registration Initiations

Signup Started counts the number of times users initiate the registration process.

Formula

Signup Started = COUNT ( signup_started events )

Formula Components

Metric	Definition
signup_started events	Events fired when a user begins the signup flow

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your application tracked 3,450 signup_started events in January.

Metric	Value	Notes
Signup Started	3,450	Started signup flow
Signup Completed	1,250	Finished registration
Completion Rate	36.2%	Signup funnel conversion

How It Works

The Upstack pixel tracks signup_started events when users begin the registration flow—typically when they click “Sign Up” or reach the first step of the registration form.

When to Use

Scenario	Action
Funnel analysis	Measure signup intent vs completion
Form optimization	Identify drop-off in signup flow
Campaign attribution	Track initial interest by source
UX improvement	Compare signup start rates across pages

Metric	Relationship
Signup Started Cost	Cost per signup initiation
Signup Started Value	Value attributed to starts
Signup Completed	Finished registrations

See all Conversions metrics →