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Cost per Order Shipped measures the average advertising spend required to generate one fulfilled order shipment event tracked by the Upstack pixel.

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Formula

Cost per Order Shipped = Channel Spend ÷ Order Shipped Events

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Formula Components

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Example

Your Shopify store spent $15,000 on ads in March and the Upstack pixel tracked 450 order shipped events.

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How It Works

Upstack calculates Cost per Order Shipped by dividing your total advertising spend across all channels by the number of order shipped events tracked by the pixel. This metric reflects the true cost to acquire a fulfilled order—not just a placed order—giving you a more accurate picture of acquisition efficiency for orders that actually shipped from your Shopify store.

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When to Use

See all Attributed Conversions metrics →