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Average ad spend per high AOV purchase event tracked by the Upstack pixel—orders exceeding your store’s average order value threshold.

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Formula

Cost per High AOV Purchase = Channel Spend ÷ High AOV Purchases

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Formula Components

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Example

Your Shopify store spent $25,000 on ads this month. You track purchases where order value exceeds $150 as high AOV purchases: Cost per High AOV Purchase = $25,000 ÷ 320 = $78.13

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How It Works

This metric divides your total advertising spend by high AOV purchase events tracked by the Upstack pixel. High AOV purchases are orders where the cart value exceeds a predefined threshold based on your store’s average order value. The metric helps identify how efficiently your ad campaigns drive premium, high-margin transactions from your Shopify store.

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When to Use

See all Conversions metrics →