Sign Up: Account Registration Events

The total number of times visitors signed up for an account, tracked by the Upstack pixel.

Formula

Sign Up = COUNT ( Sign Up Events )

Formula Components

Metric	Definition
COUNT	Aggregation function that counts each sign up event
Sign Up Events	Events triggered when a visitor completes account registration

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your site recorded 2,340 sign ups this month from paid campaigns:

Channel	Sign Ups	Share
Meta Ads	1,287	55%
Google Ads	702	30%
TikTok Ads	351	15%

How It Works

Upstack counts sign up events fired by your pixel when visitors complete account registration. Each unique sign up event increments the count, providing visibility into how effectively your campaigns drive account creation.

When to Use

Scenario	Action
Sign ups increasing	Scale campaigns driving registrations
Sign ups dropping	Check registration form, landing pages, or pixel setup
Comparing channels	Identify which platforms drive the most registrations
Building audiences	Create lookalike audiences from sign up converters

Metric	Relationship
Conversions	Total attributed conversions across all event types
Conversion Value	Revenue generated from conversion events
Unique Converters	Distinct visitors who converted

See all Conversions metrics →