Trial Started Value: Total Value of Trial Starts

Trial Started Value measures the total monetary value associated with all trial start events tracked by the Upstack pixel.

Formula

Trial Started Value = SUM ( Value ) WHERE event_type = trial_started

Formula Components

Metric	Definition
Trial Started	Total trial start events
Value	Expected value assigned to each trial start

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

Your SaaS tracked 400 trial starts this month with varying plan intents.

Trial Type	Count	Expected LTV	Total Value
Enterprise	40	$10,000	$400,000
Professional	120	$2,500	$300,000
Starter	240	$500	$120,000
Total	400	-	$820,000

How It Works

This metric sums the expected monetary value associated with each trial start. Value is typically calculated based on historical trial-to-paid conversion rates and expected lifetime value by plan type. This helps quantify the potential revenue from trial cohorts.

When to Use

Scenario	Action
Revenue forecasting	Project revenue from trial pipeline
Cohort analysis	Compare trial value over time
Campaign ROI	Calculate return on trial acquisition
Segment prioritization	Focus on high-value trial segments

Metric	Relationship
Trial Started	Count of trial starts
Cost per Trial Started	Cost per trial
Trial Activated Value	Value of activated trials

See all Conversions metrics →