Trial Ending Soon: Track Expiring Trial Alerts

Trial Ending Soon counts the total number of times a trial was flagged as approaching expiration, typically within a defined window before the trial ends.

Formula

Trial Ending Soon = COUNT ( trial_ending_soon events )

Formula Components

Metric	Definition
trial_ending_soon events	Individual instances when a trial enters the ending-soon window

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your SaaS product flagged 1,420 trials ending soon in Q1, triggering conversion workflows.

Month	Ending Soon	Converted Before Expiry	Extended	Expired
January	460	184	46	230
February	480	202	53	225
March	480	211	48	221
Q1 Total	1,420	597	147	676

How It Works

The Upstack Pixel fires when a trial enters a predefined warning period before expiration, typically 3-7 days. This event triggers conversion workflows, reminder emails, and sales outreach. It helps identify users who need intervention before their trial expires without converting.

When to Use

Scenario	Action
Trigger conversion campaigns	Send targeted messaging to ending trials
Prioritize sales outreach	Focus on high-value trials ending soon
Measure warning effectiveness	Compare conversion rates after alerts
Optimize trial duration	Adjust timing of ending-soon triggers

Metric	Relationship
Cost per Trial Ending Soon	Acquisition cost for ending trials
Trial Expired	Trials that expired without converting
Trial Converted	Successful conversions from trial

See all Funnel Conversion metrics →