Subscription Upgraded Value: Expansion MRR from Upgrades

Subscription Upgraded Value totals the expansion MRR from plan upgrades.

Formula

Subscription Upgraded Value = SUM ( value ) FROM subscription_upgraded events

Formula Components

Metric	Definition
value	The MRR increase from each upgrade
subscription_upgraded events	Events fired when subscribers upgrade

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

You had 156 upgrades in January with an average MRR increase of $35.

Metric	Value	Notes
Subscription Upgraded	156	Plan upgrades
Avg Upgrade Value	$35	Average MRR increase
Subscription Upgraded Value	$5,460	Total expansion MRR

How It Works

This metric sums the value attribute from all subscription_upgraded events. The value represents the incremental MRR from upgrading to a higher-tier plan, capturing expansion revenue.

When to Use

Scenario	Action
Expansion MRR tracking	Monitor revenue from upgrades
Net MRR calculation	Factor expansion into net revenue growth
Upsell campaign ROI	Calculate return on upsell investments
Product tier analysis	Compare upgrade values across plans

Metric	Relationship
Subscription Upgraded	Count of upgrades
Subscription Upgraded Cost	Cost per upgrade
Subscription Downgraded Value	Contraction for comparison

See all Conversions metrics →