Checkout Rate isn’t one of Upstack’s built-in measures. You can create it as a custom measure from two built-in ones, Initiate Checkouts and Unique Sessions. Creating custom measures needs the admin or owner role.
Formula
Checkout Rate = ( Initiate Checkouts ÷ Unique Sessions ) × 100
Build it as a custom measure
In a custom dashboard, open Custom Measures, set the format to Percentage and the period total to Average, then enter:* 100 matters. The Percentage format adds a % sign to the number as it is, so without it a 3% rate shows as 0.03%.
Average makes Upstack divide the period totals, instead of adding up a ratio for each day.
What it counts
Initiate Checkouts countsinitiate_checkout events from the Upstack Pixel. A session that starts checkout twice adds 2, so read the result as checkout starts per 100 sessions rather than the share of sessions that reached checkout.
The built-in Initiate Checkout Rate divides the same checkout starts by add to carts instead of sessions.
Related metrics
See all Conversions metrics →