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New Customer Purchases counts the total number of orders placed by first-time buyers — customers who have never purchased from your Shopify store before.

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Formula

New Customer Purchases = COUNT ( Orders ) WHERE customer_type = new_customer

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Formula Components

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Example

Your Shopify store received 1,247 orders in January. Of those, 412 were New Customer Purchases — first-time buyers who had never ordered before.

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How It Works

Upstack identifies new customers by checking purchase history against your Shopify order data. When a customer places an order and has no prior transactions in your store, that order counts as a New Customer Purchase. This attribution persists across sessions and devices through Upstack’s identity resolution.

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When to Use

See all Conversion metrics →