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New Customer Purchases counts the total number of orders placed by first-time buyers — customers who have never purchased from your Shopify store before.

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Formula

New Customer Purchases = COUNT ( nc_purchase events )

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Formula Components

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Example

Your Shopify store received 1,247 orders in January. Of those, 412 were New Customer Purchases — first-time buyers who had never ordered before.

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How It Works

For every purchase event it processes, Upstack looks for a customer record under the buyer’s Upstack identity and each email on the event. If there is none, it generates nc_purchase, which this measure counts. Otherwise it generates rc_purchase, counted in Returning Customer Purchases. The customer records are Upstack’s own, built from the orders and purchase events it has received. This isn’t the same check as the customer type used by order measures such as New Customers, so the numbers can differ.

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When to Use

See all Conversion metrics →