Subscription Churned: Track Subscription Cancellations

Subscription Churned counts subscriptions that churned (failed to renew or were cancelled).

Formula

Subscription Churned = COUNT ( subscription_churned events )

Formula Components

Metric	Definition
subscription_churned events	Events fired when a subscription churns

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your SaaS application tracked 89 subscription_churned events in January.

Metric	Value	Notes
Active Subscriptions	2,340	Start of month
Subscription Churned	89	Lost during month
Monthly Churn Rate	3.8%	Churn percentage

How It Works

The Upstack pixel tracks subscription_churned events when a subscription ends due to non-renewal, cancellation, or payment failure. This metric captures involuntary and voluntary churn for retention analysis.

When to Use

Scenario	Action
Retention analysis	Monitor churn rates over time
Cohort analysis	Compare churn by acquisition source
Revenue forecasting	Factor churn into MRR projections
Win-back campaigns	Target churned subscribers for re-engagement

Metric	Relationship
Subscription Churned Cost	CAC wasted on churned subs
Subscription Churned Value	MRR lost to churn
Subscription Cancelled	Voluntary cancellations

See all Conversions metrics →