P80 AOV Purchases: Track Premium Orders

P80 AOV Purchases counts orders with a value above the 80th percentile of your store’s average order value distribution.

Formula

P80 AOV Purchases = COUNT ( Orders ) WHERE order_value > P80_threshold

Formula Components

Metric	Definition
Orders	Total purchase events tracked by the Upstack pixel
P80_threshold	The 80th percentile of your historical order value distribution

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your Shopify store has a P80 AOV threshold of $165. In January, you received 564 orders above this threshold.

Metric	Value	Notes
Total Orders	2,820	All tracked purchases
P80 AOV Purchases	564	Orders > $165
P80 Percentage	20%	Premium order share

How It Works

The Upstack pixel calculates the 80th percentile of your historical order values to establish the P80 threshold. Any order above this threshold is counted as a P80 AOV Purchase. This represents your top 20% of orders by value.

When to Use

Scenario	Action
VIP targeting	Build campaigns targeting high-spenders
Premium product analysis	Track performance of high-ticket items
Channel quality assessment	Compare premium conversion rates by source
Whale identification	Find channels that attract top-tier customers

Metric	Relationship
P70 AOV Purchases	Lower threshold (70th percentile)
P90 AOV Purchases	Higher threshold (90th percentile)
High AOV Purchases	Above-average order value purchases

See all Conversions metrics →