Demo Requested Cost: Ad Spend per Demo Request

Demo Requested Cost measures how much you spend on advertising for each demo request.

Formula

Demo Requested Cost = Ad Spend ÷ Demo Requested

Metric	Definition
Ad Spend	Total advertising cost from connected ad platforms
Demo Requested	Count of demo requests

You spent $5,000 on LinkedIn ads in January and drove 94 demo requests.

This metric divides your total ad spend by the number of demo requests. It represents your cost per lead (CPL) for the sales-led funnel.

Scenario	Action
Lead cost optimization	Track cost per demo lead
Channel comparison	Compare CPL across ad platforms
Budget allocation	Allocate spend to efficient lead sources
Sales efficiency	Factor into customer acquisition cost

Metric	Relationship
Demo Requested	The denominator in this calculation
Demo Requested Value	Value of demo requests
Trial Started Cost	PLG cost comparison