Subscription Created Value: Revenue from New Subscriptions

Subscription Created Value totals the monetary value of new subscriptions.

Formula

Subscription Created Value = SUM ( value ) FROM subscription_created events

Formula Components

Metric	Definition
value	The monetary value of each new subscription (MRR or first payment)
subscription_created events	Events fired when new subscriptions are created

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

You had 283 new subscriptions in January with an average MRR of $49.

Metric	Value	Notes
Subscription Created	283	New subscriptions
Avg Subscription MRR	$49	Average monthly value
Subscription Created Value	$13,867	Total new MRR

How It Works

This metric sums the value attribute from all subscription_created events. The value typically represents the monthly recurring revenue (MRR) or first payment amount, giving you direct insight into revenue growth from new subscribers.

When to Use

Scenario	Action
MRR tracking	Monitor new recurring revenue
ROAS calculation	Calculate return on subscription acquisition
Channel revenue	Compare MRR contribution by acquisition source
Growth analysis	Understand revenue impact of acquisition campaigns

Metric	Relationship
Subscription Created	Count of new subscriptions
Subscription Created Cost	Cost to acquire subscriptions
Trial Converted Value	Value from trial conversions

See all Conversions metrics →