Book Call Value: Track Revenue from Scheduled Calls

Book Call Value measures the total monetary value associated with scheduled call or consultation events tracked by the Upstack Pixel.

Formula

Book Call Value = SUM ( value ) WHERE event = book_call

Formula Components

Metric	Definition
value	The monetary value passed with each book call event
event = book_call	Filters to only book call events tracked by the pixel

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

Your business scheduled 47 consultation calls last month with a total Book Call Value of $14,100.

Week	Book Calls	Book Call Value
Week 1	12	$3,600
Week 2	15	$4,500
Week 3	8	$2,400
Week 4	12	$3,600

How It Works

Book Call Value sums the value parameter passed with each book_call event tracked by the Upstack Pixel. This value typically represents the estimated or actual revenue associated with scheduling a call—such as consultation fees, expected deal size, or lead scoring weights.

When to Use

Scenario	Action
Measuring lead quality	Compare Book Call Value across channels to identify highest-value lead sources
Optimizing ad spend	Calculate cost per Book Call Value to evaluate campaign efficiency
Forecasting revenue	Use Book Call Value trends to predict pipeline from scheduled consultations
Attributing conversions	Track which touchpoints drive the highest-value call bookings

Metric	Relationship
Book Call	Total count of book call events—use with Book Call Value to calculate average value per call
Cost per Book Call	Ad spend efficiency metric—divide by Book Call count to understand acquisition cost
Lead	Broader lead capture metric—Book Call is a high-intent subset of lead generation

See all Conversions metrics →