Subscription Downgraded Value: MRR Lost to Downgrades

Subscription Downgraded Value totals the MRR lost from plan downgrades.

Formula

Subscription Downgraded Value = SUM ( value ) FROM subscription_downgraded events

Formula Components

Metric	Definition
value	The MRR decrease from each downgrade
subscription_downgraded events	Events fired when subscribers downgrade

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

You had 45 downgrades in January with an average MRR decrease of $28.

Metric	Value	Notes
Subscription Downgraded	45	Plan downgrades
Avg Downgrade Value	$28	Average MRR lost
Subscription Downgraded Value	$1,260	Total contraction MRR

How It Works

This metric sums the value attribute from all subscription_downgraded events. The value represents the MRR lost due to plan downgrades, capturing revenue contraction.

When to Use

Scenario	Action
Contraction MRR tracking	Monitor revenue lost to downgrades
Net MRR calculation	Factor contraction into net revenue
Pricing impact	Assess impact of pricing changes
Retention analysis	Identify high-value customers at risk

Metric	Relationship
Subscription Downgraded	Count of downgrades
Subscription Downgraded Cost	Cost associated with downgrades
Subscription Upgraded Value	Expansion for comparison

See all Conversions metrics →