Formula
Cost per Add Shipping Info = Channel Spend ÷ Add Shipping Info Events
Formula Components
Example
Your Shopify store spent $8,000 on ads this month and generated 2,000 add shipping info events during checkout.
Cost per Add Shipping Info = $8,000 ÷ 2,000 = $4.00
How It Works
This metric divides your total advertising spend by the number of times visitors submitted their shipping information during checkout, as tracked by the Upstack pixel. It provides visibility into the cost efficiency of moving shoppers through the shipping information stage—a critical mid-funnel checkpoint between checkout initiation and payment.When to Use
Related Metrics
See all Attributed Conversions metrics →