Skip to main content
Average number of sessions each unique visitor has had. Higher values indicate returning visitors and stronger brand loyalty.

​
Formula

Avg. Sessions per Visitor = Sessions ÷ Unique Visitors

​
Formula Components

​
Example

Your store had 8,400 unique visitors who generated 12,600 sessions in March:

​
How It Works

Avg. Sessions per Visitor divides the total number of sessions by unique visitors identified through the Upstack pixel’s identity resolution. A value of 1.0 means each visitor came once; higher values indicate visitors return multiple times before converting. Rising values suggest growing brand affinity.

​
When to Use

See all Conversions metrics →