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Donate counts the total number of charitable donation events tracked by the Upstack Pixel on your site.

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Formula

Donate = COUNT ( Donate Events )

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Formula Components

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Example

Your nonprofit tracked 892 donations across attribution channels in January.

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How It Works

Donate counts every donate event tracked by the Upstack Pixel. When a visitor completes a charitable donation on your site, the pixel fires a donate event. This metric represents your total donation count as seen by the tracking pixel, giving you accurate conversion volume for fundraising attribution analysis.

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When to Use

See all Attributed Conversions metrics →