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Cost per Order Cancelled measures the average advertising spend associated with orders that were subsequently cancelled—helping you identify wasted ad spend.

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Formula

Cost per Order Cancelled = Channel Spend ÷ Orders Cancelled

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Formula Components

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Example

Your Shopify store spent $20,000 on ads in Q1 and had 80 orders cancelled out of 2,000 total orders.

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How It Works

Upstack calculates Cost per Order Cancelled by dividing your total advertising spend across all channels by the number of cancelled orders tracked by the pixel. This represents the ad dollars “lost” to cancelled orders—giving you insight into how cancellations impact your true customer acquisition cost and overall marketing efficiency.

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When to Use

See all Attributed Conversions metrics →