Formula
Order Cancelled = COUNT ( Order Cancelled Events )
Formula Components
Example
Your Shopify store had 28 orders cancelled last month out of 2,156 total orders.How It Works
The Upstack pixel tracks order cancellation events when orders are cancelled in Shopify before fulfillment. Each cancelled order is counted as one event, synced from your Shopify order data. Unlike refunds, cancellations typically occur before shipping and represent orders that never completed fulfillment.When to Use
Related Metrics
See all Conversions metrics →